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Social Customer Relationship Management (sCRM) Explained

(posted on April 29, 2011 at 11:05 am by Sarah)
Social Customer Relationship Management (sCRM) Explained

Most companies these days are involved on the social front and maybe it’s you who are monitoring, filtering, answering and most importantly, branding, the ‘Company’. Getting involved socially and understanding your customers will only catapult your business and its reputation to the next level. Although social customer relationship management (sCRM) is a necessary part of any marketing plan, it hasn't been completely defined...yet.

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Digital Commerce Easy Buttons: Mobile, Social & Tablet Commerce

(posted on February 22, 2011 at 01:50 pm by Sarah)
Digital Commerce Easy Buttons: Mobile, Social & Tablet Commerce

Traditional e-commerce is getting a boost from its newly aspiring counterparts: Meet Mobile, Social and Tablet Commerce. With the emergence of these new forms of online commerce at our fingertips, traditional ways of buying online have gotten easier. What's your preferred easy button for shopping digitally?

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The Strategy Behind A Brand's Facade

(posted on February 21, 2011 at 02:45 pm by Sarah)
The Strategy Behind A Brand's Facade

Brands are like people. Brands have shape, size, and yes, even swag. Just like people, a brand's personality may change and evolve over time, but the heart and soul of a true brand stays consistent. Colors, dimensions, fonts, and shadowing all roll into its ‘make-up’, but it’s the strategy behind the facade that is the engine that fuels the presentation.

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Tags: digital marketing, branding
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Brand Marketing Is More Than Meets The Eye

(posted on February 07, 2011 at 02:00 pm by Sarah)
Brand Marketing Is More Than Meets The Eye

Marketing a brand is more than just choosing a logo with fun colors or picking a shape that’s unique. Brand marketing is a quality investment that should not be taken lightly. The process of marketing a brand needs to be executed properly and managed from design conception, through to fruition and implementation. Ask any business going through the process and they’ll tell you that brand marketing is more than meets the eye.

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Tags: digital marketing, branding
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