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The Strategy Behind A Brand's Facade

(posted on February 21, 2011 at 02:45 pm by Sarah)
The Strategy Behind A Brand's Facade

Brands are like people. Brands have shape, size, and yes, even swag. Just like people, a brand's personality may change and evolve over time, but the heart and soul of a true brand stays consistent. Colors, dimensions, fonts, and shadowing all roll into its ‘make-up’, but it’s the strategy behind the facade that is the engine that fuels the presentation.

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Tags: digital marketing, branding
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Brand Marketing Is More Than Meets The Eye

(posted on February 07, 2011 at 02:00 pm by Sarah)
Brand Marketing Is More Than Meets The Eye

Marketing a brand is more than just choosing a logo with fun colors or picking a shape that’s unique. Brand marketing is a quality investment that should not be taken lightly. The process of marketing a brand needs to be executed properly and managed from design conception, through to fruition and implementation. Ask any business going through the process and they’ll tell you that brand marketing is more than meets the eye.

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Tags: digital marketing, branding
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Sears, Kmart, Walmart & Best Buy's Goals for 2011: To Beat Netflix.

(posted on December 29, 2010 at 09:30 am by Sarah)
Sears, Kmart, Walmart & Best Buy's Goals for 2011: To Beat Netflix.

Is this another poor attempt to out-do a proven leader in the market place...Or, has the competition just begun? Netflix has proven itself to be the leader in providing both streaming movies and television to users for years. Is the saying, ‘Everything good must come to an end’ true in this case with Netflix?

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Just Google It! Bing it to Read Reviews. Did you Facebook Him? Get Verbified!

(posted on December 15, 2010 at 09:00 am by Sarah)
Just Google It! Bing it to Read Reviews. Did you Facebook Him? Get Verbified!

What's the ultimate goal for your business? Is it to increase sales per quarter, obtain a constant cash flow, or to hire 500 employees by the end of the year? Or, is it to become a verb. Yes! A Verb. Let me explain…

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