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Move Over Bulky Wallets! Loyalty Card Apps Are Here To Stay

(posted on June 07, 2011 at 09:00 am by Sarah)
Move Over Bulky Wallets! Loyalty Card Apps Are Here To Stay

Are you tired of a bulky wallet, bulging with loyalty cards and gift cards from a year ago that are just waiting to expire? It’s funny – we all do it. We all carry ‘plastic money’ in our purses, wallets and back pockets. But apps such as CardStar are digitally transforming those pesky plastic loyalty cards into something better and more mainstream.

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Social Customer Relationship Management (sCRM) Explained

(posted on April 29, 2011 at 11:05 am by Sarah)
Social Customer Relationship Management (sCRM) Explained

Most companies these days are involved on the social front and maybe it’s you who are monitoring, filtering, answering and most importantly, branding, the ‘Company’. Getting involved socially and understanding your customers will only catapult your business and its reputation to the next level. Although social customer relationship management (sCRM) is a necessary part of any marketing plan, it hasn't been completely defined...yet.

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Digital Commerce Easy Buttons: Mobile, Social & Tablet Commerce

(posted on February 22, 2011 at 01:50 pm by Sarah)
Digital Commerce Easy Buttons: Mobile, Social & Tablet Commerce

Traditional e-commerce is getting a boost from its newly aspiring counterparts: Meet Mobile, Social and Tablet Commerce. With the emergence of these new forms of online commerce at our fingertips, traditional ways of buying online have gotten easier. What's your preferred easy button for shopping digitally?

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The Strategy Behind A Brand's Facade

(posted on February 21, 2011 at 02:45 pm by Sarah)
The Strategy Behind A Brand's Facade

Brands are like people. Brands have shape, size, and yes, even swag. Just like people, a brand's personality may change and evolve over time, but the heart and soul of a true brand stays consistent. Colors, dimensions, fonts, and shadowing all roll into its ‘make-up’, but it’s the strategy behind the facade that is the engine that fuels the presentation.

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